Arena 360 digital builder
A modular ecosystem for running a stadium
Five modules, one ecosystem
Every module runs on the shared Arena 360 core and connects to ticket gates, access control and restaurant software.
AI video analytics and security
- Automatic detection of unattended items
- Crowd density control (heat maps)
- Roof and perimeter condition monitoring
Monetisation and B2B services
- Online booking of ice and halls with payment
- Plan-vs-actual video analytics of space usage
- Automated reporting for advertisers
AI assistant and knowledge
- Knowledge base for staff (procedures)
- Smart navigator for visitors (offers, sectors)
- Automated management reporting
SatGuard digital back office
- Mobile workplace for frontline staff
- Checklists for VIP boxes and food zones
- GPS/indoor tracking and incident logging
Guest services and logistics
- In-seat food ordering via the app
- Smart Parking with plate recognition
- Digital concierge and single sign-on
Unattended item detected → automatic security alert → rapid response.
AI video analytics and security
The AI Vision module replaces subjective checks with objective computer vision.
- Unattended item detection
- Crowd and incident detection
- Heat maps and foot traffic to optimise rentals
- Automated ice-resurfacing checks
- Roof and perimeter condition monitoring
- Monitoring of rented spaces
Digital back office and field staff
Mobile workplace
Personal tasks and shift schedules on a smartphone.
Digital checklists
Preparation with photo proof of results.
GPS and indoor tracking
Post attendance control and fast reallocation of staff.
Incidents and requests
Logged with map location and photos.
Automatic timesheet
Based on geolocation and completed tasks.
Monetisation and B2B services
Tools to rent out venue resources efficiently and work with sponsors.
Online booking
Hourly rental of ice, halls and meeting rooms with instant payment in a personal account.
Plan-vs-actual analytics
Video analytics matches the booking schedule to who is actually there and flags unpaid hours.
Advertiser reporting
Automated reach reports: unique visitors, gender, age and ad exposure time.
Space management
Leasing of offices and commercial zones with payment and access control.
Guest services and logistics
More comfort and a higher average spend per visitor. Four key features:
In-seat food
Order straight to your seat in the app.
Smart Parking
Automatic entry for VIPs and tenants with licence plate recognition.
Digital concierge
A direct line to the box administrator for services and catering.
Single sign-on
One digital guest profile across Wi-Fi, parking and ordering.
AI assistant and knowledge
Generative AI that supports the stadium's business and visitors in three key areas.
Staff knowledge base
Instant answers on procedures: switchboard layouts, what to do in case of smoke.
Visitor navigator
Routes to sectors, kids' rooms and food court offers.
Automated reporting
Analysis of reviews and KPIs, producing an executive summary.
Integration: Arena 360 modules work with 1C (ERP), access control, restaurant software (iiko/r_keeper) and ticket gates.
Reliability and integration
The technology foundation of the ecosystem.
Fault tolerance
Systems handle peak loads of 10,000+ concurrent users on sell-out days.
Integration layer
Works with access control, 1C, restaurant software (iiko, r_keeper) and any external ticket gates.
Proven in projects for CSKA, Football of Russia, Zavidovo and SatGuard.
We don't just write code — we build management systems that work for sport
We create digital arenas around your goals.
modules on one core
peak concurrent users
integration with your systems
Let's talk about your arena: hello@highglossy.com · +7 (495) 210-8160