PFC CSKA · Events
Match day, from ticket to loyalty points.
The events site of PFC CSKA Moscow: tickets and season passes for matches at the VEB Arena, stadium tours, parking, the family sector and a loyalty programme with its own currency, bitkoni. One account for the fan, one back office for the club.
- Platform
- Web
- Released
- 2016
- Solution
- Analytics systems
- Tags
- Web / Sport / Tickets / Loyalty
Everything a fan needs on one screen
The home page gathers what matters now: the next match with a buy button, the ticket list for upcoming games, stadium tours, season passes, parking and the loyalty programme. Light and dark themes follow the club colours.
Tickets and season passes
Sales run in three steps: sector on the stadium plan, seat in the sector, order. The plan shows fan, guest, family, press and box areas, and pricing is wired to the loyalty programme, family offers and promo campaigns. Season passes and tour tickets go through the same flow.
Pick a seat
The seat map draws every row of the sector with what is free, taken and selected, and a mini plan keeps the sector in context. The order builds up in the header as seats are added.
The fan’s account
Profile and subscriptions, the points balance, loyalty orders, upcoming events with the ticket ready to download or send by email, requests such as family-sector access, and the full purchase history for both tickets and loyalty goods.
A catalogue paid in bitkoni
Points buy real and virtual goods: signed shirts and scarves, player cards, video greetings, a named seat at the arena, tour tickets and discounts on match tickets. The club card from the partner bank feeds the same balance.
